Influence and Inspire Using Evidence-Based Principles
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Understand the psychology behind decision-making and influence.
Learn research-backed communication techniques to persuade effectively.
Explore cognitive biases and social triggers that impact behaviour.

Course Overview
Course Overview: Science of Persuasion
Persuasion is both an art and a science, rooted in psychology and social dynamics. This course explores how humans make decisions, respond to messaging, and are influenced by others. Learners will study cognitive biases, communication techniques, and behavioural triggers that drive agreement and action. With practical, research-backed strategies, learners gain the skills to communicate effectively, influence ethically, and foster cooperation in personal, professional, and social contexts.
Understand the psychology behind decision-making and influence.
Learn research-backed communication techniques to persuade effectively.
Explore cognitive biases and social triggers that impact behaviour.
Discover strategies for ethical persuasion and relationship-building.
Apply practical insights to enhance influence in personal and professional settings.
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Learn Science of Relationships with fast, gamified quizzes you can play solo or against others—perfect for building knowledge and recall, not replacing deep practice.

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Understand the psychology behind decision-making and influence.

Learn research-backed communication techniques to persuade effectively.

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Free course. No credit card required.
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